Sometimes, though, my priorities list becomes a bit distorted along the way. I occasionally find myself focusing time and energy on tasks that are neither urgent nor important, simply because they are easy. Getting those tasks done allows me to tell myself that I have tackled things, without requiring much investment -- not inherently bad, except to the degree that it keeps me from focusing on what is most important.

Turns out, it is also reality. Their business intends to "help you protect your family by making sure your garbage can remains sanitized and bacteria free."
It is indeed very important to protect families, and good sanitation is an important part of overall health. Germy trash cans probably fit in the category of potential threat, like the deer mice. Cleaning out mucky trash cans probably fits on the to-do list somewhere.
At the same time, there may be much bigger issues -- in families, in finances, in friendships, in workplaces, and everywhere else. It is sometimes tempting to become distracted into focusing much time and energy on relatively small issues in interactions because the little things are easier to deal with than the more difficult ones that could make a world of difference.
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